Sony Bravia 55-inch X90J Ultra-HD HDR LED television has been launched in India. The television is among the most advanced options available from Sony in India right now and is already available across Sony Centers, major electronics stores, and e-commerce portals in India.

The Sony Bravia XR-55X90J is a 55-inch Ultra-HD (3840×2160-pixel) LED TV with Sony’s Triluminos technology, which is similar to the quantum dot technology used on televisions marketed as QLED TVs. There is support for HDR with the HLG, HDR10, and Dolby Vision formats, as well as Dolby Audio and Dolby Atmos for sound.

The TV also has full-array local dimming, HDMI 2.1, a peak refresh rate of 120Hz at Ultra-HD resolution, auto low-latency mode, and variable refresh rate. The speaker system is rated for 20W of sound output.

Touted as the world’s first TV with cognitive intelligence, the Sony Bravia XR-55X90J is powered by the XR Cognitive Processor. This allows the TV to detect the focal point – that is, the most important element or zone in a particular frame – and enhance the picture quality exactly where it predicts the viewer’s focus is. The picture quality is thus claimed to be more natural-looking and memorable, according to Sony.

The Sony Bravia KD-55X90J television is already available in India across Sony’s key online and offline distribution channels and is currently priced at Rs. 1,32,990 on Sony’s online store, slightly lower than the company’s mentioned price of Rs. 1,39,990.


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