Sydney Nicole Gifford stands in her living room. Everything surrounding her is white, and she is wearing a white and beige outfit.
Photo by Liam James Doyle for The Verge

One Amazon influencer makes a living posting content from her beige home. But after she noticed another account hocking the same minimal aesthetic, a rivalry spiraled into a first-of-its-kind lawsuit. Can the legal system protect the vibe of a creator? And what if that vibe is basic?

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