Peloton was a pandemic darling — one of the businesses that seemed to find its purpose as something more than a cultish fad when the world shut down. And then, everything went horribly wrong. First, the supply chain issues with monthslong delays for bikes that irked new customers. Then, a disastrous recall affected both of its treadmills: the Tread Plus, because it injured several users and killed a small child, and the regular Tread, which hadn’t even launched yet because of a wobbly screen.
And on top of all that, Peloton failed to account for a world reopening after the first covid-19 vaccines were released. Cue layoffs that came with a free year of membership, a new CEO, and more gaffes than we can count. Cringey commercials, TV characters dying on their Peloton bikes — you name it.
But despite the noise, Peloton is still the leader in connected fitness. It sets the trend for the entire category, and CEO Barry McCarthy is currently trying to revive the business with a pivot from expensive hardware to content subscriptions, even though the ongoing Peloton saga is content in and of itself.
All of the news and updates about Peloton continue below.
Peloton’s new CEO says the company isn’t impacted by tariffs.
Peloton’s new audio-based app is like an invisible strength coach
Peloton appoints Apple Fitness Plus cofounder as new CEO
Peloton and Fitbit have a new deal.
The sharks are in the water for Peloton.
Peloton announces new round of layoffs as CEO quits
Peloton is bringing workout bikes to over 800 Hyatt hotels.
Don’t mess with Peloton fans — GymKit is here to stay.
Peloton is not getting rid of Apple Watch GymKit support
Peloton’s pivot to $6,000 treadmills… is paying off?!?
Fitbit is teasing something for January 22nd —
Peloton is bringing its classes to TikTok.
Peloton’s oldest bike tablet will be cut off from classes in a few months
Peloton’s app now pairs with third-party treadmills for some subscribers
Peloton CEO apologizes after Thanksgiving ride struggles with demand
Peloton’s Q1 earnings are in… and it’s still limping along.
Peloton co-founder Tom Cortese is stepping down
Peloton’s business still haunted by recalls
Peloton would like to remind everyone it’s more than a bike company
Peloton fined $19 million for dropping the ball on Tread Plus safety issues
Fails of 2022: Peloton’s year of layoffs, gaffes, and ship metaphors
You can now self-assemble the Peloton Bike you bought on Amazon
Peloton’s CEO doesn’t understand why people aren’t happier he laid off 500 people
Peloton CEO thinks losing $1.2 billion is a sign of ‘substantial progress’
Peloton will stop building treadmills and bikes in-house to reduce costs
Peloton cuts prices of exercise equipment while raising subscription costs
Peloton’s new CEO sees app store and overhauled subscription model in its future
What on Earth is going on with Peloton?
Peloton is cutting 20 percent of workforce as CEO steps down
Peloton’s woes continue as it temporarily halts bike, treadmill production
Peloton responds to surprise death in And Just Like That… with new commercial
Peloton really wants you to know that what happened to Big isn’t because of its bike
Peloton recalls its treadmills following series of accidents
Peloton treadmill accidents spark push to change product safety law
CPSC urges people with children at home to stop using Peloton Tread Plus treadmill ‘immediately’
Peloton is fighting a recall request on its treadmill after a child died last month
Peloton CEO says accident involving treadmill resulted in child’s death