Samsung has quietly expanded a feature that lets you set a custom wake-up phrase for its Bixby voice assistant.
Back in February 2023, Samsung announced that Galaxy S23 users in Korea would be able to customize the wake-up phrase, but the company didn’t follow up to say when this feature would roll out globally.
We noticed that this feature is available out of the box on the Galaxy S25 and that it also recently became available on other Samsung phones.
When Samsung launched the Galaxy S25 series late last month, there was nary a peep about its Bixby voice assistant. This is because Samsung decided to put Google’s Gemini voice assistant front and center on the Galaxy S25. While Samsung is highlighting Gemini on the S25, Bixby fans will be glad to know it hasn’t been abandoned. In fact, Bixby offers a feature even Gemini lacks: the ability to set a custom wake-up phrase.