Google is in talks to acquire AdHawk Microsystems, known for its low-power eye-tracking technology.
The acquisition could significantly boost Google’s Android XR platform and hardware development.
This move signals Google’s renewed interest in AR/VR devices, possibly leading to new smart glasses. In its Project Astra demo last year, Google has already demoed an unreleased pair.
Thanks to the Apple Vision Pro and the Ray-Ban Meta sunglasses, there’s renewed interest in AR-XR-MR devices. Google is re-entering the field with Android XR, and it’s partnering with Samsung for the Project Moohan headset. However, it seems that Google has greater ambitions that could possibly culminate in the company releasing its own headset and smart glasses.
Bloomberg reports that Google is in final talks to acquire AdHawk Microsystems, a company that makes eye-tracking technology. The report suggests that Google could buy the Canadian startup for $115 million. The AdHawk staff could join Google’s Android XR team if and when the deal closes. Google recently also bought HTC’s XR division for $250 million.