Subscriptions are the main way creators on Patreon make money, as they must build an audience willing to shell out a few dollars a month to access their writing, podcasts, or videos. The company announced today that creators and their fans can now give away gift memberships, which could be a powerful way for creators to grow their subscriber base.
Patreon said earlier this year it was working on a gifting subscription feature similar to what already existed on other subscription-powered platforms like Substack (which, incidentally, has been pushing deeper into the creator space beyond newsletters). Gifting is also a core part of Twitch’s streaming platform, where fans and streamers often give away subscriptions based on specific goals…