Samsung on Wednesday launched The Frame TV 2021 in India to build on its premium TV watching experience. The Frame TV 2021 comes in a variety of screen sizes, starting from 43 inches and going up to 65 inches. The TV features customizable bezels that can complement its surroundings.

The Frame TV 2021 from Samsung features a 4K QLED display that is claimed to offer 100 percent color volume and is backed by the company’s Quantum Dot technology. The TV carries Quantum Processor 4K that brings artificial intelligence (AI) powered upscaling capabilities and auto-optimizing SpaceFit Sound settings.

The Frame TV 2021 comes with an Art Mode that allows users to select an artwork that can be featured on the screen when the TV is not in use. You can get new artwork directly through the pre-installed Art Store that has a collection of over 1,400 art pieces, each of which starts at Rs. 1,199. Samsung also allows you to subscribe to the full Art Store collection at Rs. 299 a month.

The Frame TV comes with AirPlay 2 support to let you stream content from an Apple device. Additionally, the TV has Samsung TV Plus access to offer live streaming TV content.

Samsung The Frame TV 2021 price in India starts at Rs. 61,990. The TV models will come in 43-inch, 50-inch, 55-inch, and 65-inch screen sizes and will be available for purchase through Amazon, Flipkart, and Samsung’s official online store starting June 12.


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