An image showing the Threads logo
Illustration: The Verge

A year and a half ago, Threads was but a twinkle in Mark Zuckerberg’s eye.

Now, the rival to Elon Musk’s X has reached more than 175 million monthly active users, the Meta CEO announced on Wednesday.

His announcement comes as Threads is about to hit its one-year anniversary. Back when it arrived in the App Store on July 5th, 2023, Musk was taking a wrecking ball to the service formerly called Twitter and goading Zuckerberg into a literal cage match that never happened. A year later, Threads is still growing at a steady clip — albeit not as quickly as its huge launch — while Musk hasn’t shared comparable metrics for X since he took over.

As with any social network, and especially for Threads, monthly users only tell part of the growth…

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